IMARC Group’s latest report, titled “Bath Soap Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” finds that the global bath soap market report is witnessing moderate growth in 2020. Bath soaps refer to personal care products made from a combination of alkalis, such as caustic soda and caustic potash. They comprise of glycerin, animal or vegetable fats, propylene glycol, allantoin, sodium laureth sulfate (SLS), etc. Bath soaps assist in unclogging pores, removing dirt and debris, conditioning the skin, etc. As they aid in maintaining the overall hygiene of an individual and are available in the form of powder, bar, flakes, or liquid, the demand for bath soaps is escalating across the globe.
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
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Global Bath Soap Market Trends:
The rising pollution levels, coupled with the easy availability of eco-friendly product variants made from organic and vegan ingredients, are primarily driving the bath soap market. Furthermore, the several key players are focusing on launching innovative products with attractive biodegradable packaging to expand their customer base, which are also catalyzing the market growth. In line with this, the increasing demand for premium product variants made using exotic ingredients, owing to the improving living standards and the growing awareness about personal hygiene, is augmenting the global market. Moreover, the rising investments in promotional campaigns like celebrity endorsements are further bolstering the market growth. Apart from this, the sudden outbreak of the COVID-19 pandemic is leading to stringent lockdown restrictions across numerous counties and encouraging product sales via e-commerce channels. This, in turn, is expected to fuel the bath soap market over the forecasted period. On account of these factors, the market value is expected to reach US$ 27.2 Billion by 2026, exhibiting a CAGR of 4.6% during the forecast period (2021-2026).
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Competitive Landscape with Key players:
The report has also analysed the competitive landscape of the market with some of the key players being.
- Procter & Gamble Company
- Unilever NV/PLC
- Colgate-Palmolive Company
Bath Soap Market Segmentation:
Our report has categorized the market based on region, product type, form and distribution channel.
Market Breakup by Product Type:
- Premium Products
- Mass Products
Market Breakup by Form:
- Solid Bath Soaps
- Liquid Bath Soaps
Market Breakup by Distribution Channel:
- Convenience Stores
- Supermarkets and Hypermarkets
- Specialty Stores
Market Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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